Event Sponsorship: Bens 10 Awards

The first ever Bens 10 Awards was arranged to coincide with the launch of the hit live-action movie, "Ben 10: Alien Swarm", in November 2009.

As part of the lead-up campaign, kids were encouraged to show off their 'tricks' and enter them on a microsite (see it here) to win a chance to become one of Ben's 10, the ultimate exclusive fan club. Then, at a star-studded event, the 10 kids chosen to be in Ben's 10 were invited to attend with their families to be presented with a highly sought after limited-edition Ben 10 Leather Jacket and see themselves transformed into a Ben 10 character.

This annual event, held in the late Q3/early Q4 period, is available for sponsorship. Any sponsorship package would encompass all elements of the campaign including online, on-air and event branding.

For more details, contact us at hello@turner.com or speak to one of our sales team

 

Ben 10 is the top toy property for 2009, up 31% (remaining top in December). Followed by Star Wars, Transformers, Thomas & Friends, Peppa Pig, ITNG. (Source: NPD 2009)
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