Turner Media Innovations - Research Articles

Research Articles

We add a new research article here each month. It could be based on new information we have come across and are keen to share with you, or perhaps a topical subject at the time, we’re flexible that way. Don’t forget to contact us if you need any more information.

The Boys Vs The Girls

We've drawn upon our extensive insight into kids to pull out some key (and occasionally very surprising) insights about the differences in Boys and Girls behaviour.

Mini Me & Mum

We've explored the world of the preschooler, looking at what they like to do and also studying Mums life with them.

We want to be together

We know "family time" is important to parents, but how do the kids themselves feel about it? We carried out some research to find out.

All I want for Christmas

Do you remember what it was like being a kid at Christmas? Using RDSI data and other insights we have we have put together a short presentation on Christmas and kids.

Halloween

In recent years Halloween has become event in the calendar for both parents and kids, plus more and more retailers are getting on board with a range of products to enhance the occasion.

Pass the Popcorn

We know that cinema is a key social activity amongst kids, but we conducted research to find out exactly what they liked about it and how they heard about new releases.

Here's Looking at Me

We conducted some research to understand kids' usage of personal care products - and it seems it is a category very much on their radar.

Getting Out and About

This research looked at family trips to Cinemas and Theme Parks to see how parents decide where to go to and how their children can be influential in their decision-making.

Kids Influence on Purchases

We conducted some research into how kids influenced parents purchase decisions and found that joint viewing occasions provided the ability to talk to both influencer and purchase maker.

Kids and Pets

We know that kids love animals and two thirds of kids have a pet, so we conducted research to explore how this affects kids purchase decisions

Backseat Buyers

We spoke to parents who were either currently or planning to buy a car to find out to what extent their kids are involved in the purchase decision, both directly and indirectly

Boomerang and Cartoon Network were the number 2 and number 3 highest rating kids commercial channels for Boys 4-9 in 2009, after CITV (Source: BARB Jan – Dec 09)

GLOSSARY

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