Transformers for Hasbro
There's no disguising the fact that kids are responsive to our red-button ads. And this integrated campaign made effective use of e-TV and a bespoke microsite – to maximise engagement with the latest Transformer toys. Kids pressed, clicked and picked their sides – Autobot or Decepticon? – before battling it out for a range of Hasbro prizes.
Resources
Transformers Case Study - transformers.pdf (9.2 MB)
