The Dark is Rising for Fox
Have you seen The Light? We helped kids discover this brand new fantasy franchise with a magical quest, conducted online and on air. Drawing them into the timeless struggle between the forces of Dark and Light, we created a campaign packed with intrigue, excitement, and plenty of cut-through; and for one lucky winner, the journey would end in a trip to Iceland (the country, not the supermarket).
Resources
The Dark Is Rising Case Study - the_dark_is_rising.pdf (5.0 MB)
