Skechers You Select

  • Case Study: \
  • Case Study: \

Skechers had launched a range of footwear for kids, with each shoe tied to a 'superhero' character.

We made a speculative suggestion: a radical idea to promote the range, harnessing all the power our channel integration and joined-up services could offer, and really bringing these four characters to life.

Full details of what we did, and the results, are in the below document

Resources

Skechers Case Study - (0 Bytes)

Boomerang and Cartoon Network were the number 2 and number 3 highest rating kids commercial channels for Boys 4-9 in 2009, after CITV (Source: BARB Jan – Dec 09)
GLOSSARY

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