Sega Sonic Rush Adventure

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Case Study - Sega Sonic Rush Adventure - Website Case Study - Sega Sonic Rush Adventure - Website Mainpage Case Study - Sega Sonic Rush Adventure - Website Competition Case Study - Sega Sonic Rush Adventure - Website Game Case Study - Sega Sonic Rush Adventure - Website Downloads

85% of Cartoon Network kids go online – mainly to play games. So when it came to supporting the release of Sonic The Hedgehog's latest adventure, we used clever on-air spots that had kids rushing to the web. Ads, a game, a competition, a special microsite – we got it all up and running, fast.

Resources

Sega Sonic Rush Adventure - sega_sonic_rush1.pdf (2.8 MB)

Boomerang had the highest average monthly reach of all kids commercial channels in 2009 with 1.5 million kids aged 4-9 tuning in (Source: BARB Jan – Dec 09)
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