Re:Creation Skeleflex

When Re:Creation chose us to be the number one partner to launch with, we came up with the concept : scarily good gaming

We drew on various insights to deliver a more effective launch and our extremely cost-efficient solution got online, e-TV and broadcast working seamlessly together.

The elements of the campaign were carefully timed to have a huge impact, fast

In Re:creation's own words, this was a departure from their traditional approach that delivered "a better use of budget and better results" - "a more integrated campaign that embraced the multiple layers of communication through which kids engage with brands". Understanding that engagement was key to this success.

Full details, and results, are in the document below

Resources

Re:Creation Skeleflex Case Study - (0 Bytes)

Boomerang had the highest average monthly reach of all kids commercial channels in 2009 with 1.5 million kids aged 4-9 tuning in (Source: BARB Jan – Dec 09)
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