Nerf Dart Tag for Hasbro
Turner Media Innovations were tasked with creating a cross platform promotion to promote awareness of Nerf DART Tag. The promotion needed to encourage kids to sign up for a Nerf Battle Pack and for training and battling tips. The on air element needed to show real life game play and specifically target boys 7+.
Resources
Nerf Case Study - Website_Nerf_DART_Tag_Case_Study.pdf (2.4 MB)
