Kids' range for L'Oreal

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  • Case Study - Loreal - Kids Screenshot
  • Case Study - Loreal - Kids Screenshot
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Case Study - Loreal - Kids Screenshot Case Study - Loreal - Kids Screenshot Case Study - Loreal - Screenshot Case Study - Loreal - Screenshot Downloads Case Study - Loreal - Screenshot Karaoke

We made a splash for L'Oreal's kids' range – building a campaign that made the brand part of bathtime. Using our 'Summer Toons' sponsorship slot, singalong ads and integrated online activity, we were able to get kids actively engaged with the brand, and keep it front of mind throughout the year.

Resources

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More mums tuned into Boomerang than any other kids commercial in 2009 with 1.35 million tuning in on average a month (Source: BARB Jan – Dec 09)
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