Frubetopia for Yoplait Dairy Crest

  • Case Study: \

No TV? No problem. To make sure we stayed within OFCOM's latest ruling on food advertising, we created an online social-networking-style destination for kids, where they could discover the Frubes, play games and hang out. The site was then promoted via traditional spots, i-TV, web, mobile and comics. Welcome to Frubetopia.

Resources

Frubes Case Study - (0 Bytes)

Boomerang and Cartoon Network were the number 2 and number 3 highest rating kids commercial channels for Boys 4-9 in 2009, after CITV (Source: BARB Jan – Dec 09)
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