Corinthinians – Ben 10 Micros

  • Case Study: \
  • Case Study: Corinthinians Ben 10 Micros - Game Screengrab
  • Case Study - Corinthinians Ben 10 Micros- Web Screengrab
  • Case Study - Corinthinians Ben 10 Micros - Microsite Screengrab
  • Case Study - Corinthinians Ben 10 Micros - Competition
Case Study: Corinthinians Ben 10 Micros - Game Screengrab Case Study - Corinthinians Ben 10 Micros- Web Screengrab Case Study - Corinthinians Ben 10 Micros - Microsite Screengrab Case Study - Corinthinians Ben 10 Micros - Competition

Small can be beautiful. We launched manufacturer Corinthian's latest range of Ben 10 micro figurines with a massively successful campaign that included in-game advertising, a bespoke microsite, and a dedicated button on the official Ben 10 site.

Resources

corinthians ben case study - corinthians_ben_v2.pdf (5.1 MB)

Ben 10 is the top toy property for 2009, up 31% (remaining top in December). Followed by Star Wars, Transformers, Thomas & Friends, Peppa Pig, ITNG. (Source: NPD 2009)
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