Battlestrikers for Mega Brands

Mega Brands wanted to use the Turner Media Innovation expertise and experience in children's media to:

  • create a campaign to help support the full UK launch of the new Battlestrikers product
  • become the new schoolyard currency before back to school season amongst boys 6-11
  • showcase the fun and excitement of Battlestrikers - control, customize and collect

Read the document below for more details about the campaign

Resources

Mega Brands Battlestrikers Case Study - (0 Bytes)

Boomerang is the highest rating kids commercial channel in 2009 for mums mutually viewing with 4-9 year olds. (2nd for all multi-channel commercial channels after ITV2) (Source: Jan – Dec 2009)
GLOSSARY

brought to you by www.thinkbox.tv