Battle Decks for Tomy

New Campaign: Tomy Battle Decks

Tomy wanted to make Battle Decks the number one hottest boy's toy for 2009 with a campaign which would not only generate sales across the range, but also demonstrate the product and introduce the consumer to a themed fantasy storyline. They were also looking for an element of the campaign to be a 20 second spot which could be repurposed throughout europe.

We created a campaign using our experience and insight into kids media which we feel will immerse kids deeper into the brand than a standard TV commercial would.

Take a look at the downloadable document below for full details and campaign results.

 

Resources

Case Study - Tomy Battle Decks - (0 Bytes)

With 0.51 Boomerang was the highest rating kids commercial channel in 2009 for 4-9’s (Source: BARB Jan – Dec 09)
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