Bakugan for Spin Master

After a successful launch campaign earlier in the year, Spin Master came back and wanted us to help them raise boys’ awareness and excitement of the new Bakugan to collect, so we did just that with an integrated on-air and online approach...

Resources

Spin Master Bakugan Case Study Oct 2009 - (0 Bytes)

Boomerang is the highest rating kids commercial channel in 2009 for mums mutually viewing with 4-9 year olds. (2nd for all multi-channel commercial channels after ITV2) (Source: Jan – Dec 2009)
GLOSSARY

brought to you by www.thinkbox.tv