Alvin and The Chipmunks for 20th Century Fox
The hills are alive... with the sound of chipmunks. To help promote the release of Alvin and The Chipmunks for 20th Century Fox, we created a special microsite that gave visitors the chance to do some karaoke with their furry friends. Did you know? Kids do a fifth of their internet browsing while watching TV. So the campaign used a 30-second ad across four channels to get them clicking and singing along.
Resources
Alvin and The Chipmunks - alvin_and_the_chipmunks_v11.pdf (10.1 MB)
