Turner Broadcasting Records Phenomenal Growth in Q1 and Q2 Ratings
Turner Broadcasting is celebrating a 5% year-on-year increase in ratings from January to June across its portfolio of kids' channels, including Cartoon Network, Boomerang and Cartoonito.
The increase sees Turner Kids' overall share of viewing to commercial kids channels boosted to 29% (Source: Barb), and Cartoon Network become the number one pay TV kids channel for boys 4 - 9 in the UK.
Cartoon Network has grown its ratings for boys 4 - 9 by 7% year-on-year, largely attributed to the success of new series of Ben 10 Alien Force and Star Wars: The Clone Wars.
And Boomerang has taken a huge share of the overall increase in girls' TV viewing, up an impressive 52% year-on-year. This is due to the success of shows such as the new CGI series of Garfield, films like Garfield The Movie and Willy Wonka and the Chocolate Factory, as well as a rise in viewing of perennial favourites Scooby-Doo and Tom & Jerry.
Cartoonito, Turner Broadcasting's dedicated preschool channel, which airs on Sky 619, had the biggest combined growth for girls and boys, pulling in an additional 33% audience year-on-year. The popularity of UK-produced shows such as the new series of Fireman Sam, Hi-5 and Go and Be a Grown Up has contributed to Cartoonito's continued ratings growth.
Dee Forbes, SVP and GM, of Turner Broadcasting System UK and Ireland says: "This an excellent first half of the year, showing a robust performance from all our channels. In a highly competitive market, which sees decline for our competitors, Turner Kids continues to go from strength to strength. As well as excellent programme content, we're bolstering audience and client relationships with multiplatform activity such as Incredikids on Cartoon Network and the inaugural Boomerang 'Pet Personality Awards' launching later this year."
(Source: BARB 06:00-21:00 Jan-Jun 2009, Multichannel Homes)
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For further information:
Yinka Akindele, Senior Press Officer, 020 7693 1105, yinka.akindele@turner.com
