Turner Broadcasting launches UGC online application
Turner Broadcasting has launched a free user generated content application on www.cartoonnetwork.co.uk based on its number one boys' franchise Ben 10.
Ben 10: Alien Maker enables kids across the UK to make their own aliens, and give them a range of alien super powers. Once completed, kids can submit their creation to a gallery and battle other user's aliens in a trump-card style contest.
The application is the broadcaster's second UGC online product to launch in the UK in recent months, as part of its continued commitment to UGC gaming, which it predicts will play a major role in the future of the genre.
In October Turner Broadcasting launched Ben 10: Alien Force Game Creator, which enables kids to create their own platform style games. It has debuted to huge success across Europe, and in the UK it has generated over 14 million game plays and seen 33,000 games created.
Caroline Casey, Director of Digital Development at Turner Broadcasting, EMEA said: "Ben 10: Alien Maker is such a fun concept and a great way of letting kids play with their favourite Ben 10 characters online. We know user generated content is really important to our audience, so putting tools like Ben 10: Alien Maker and Ben 10: Game Creator into kids' hands, enables them to get creative with UGC content within a safe and interactive environment."
Ben 10: Alien Maker will feature on Cartoon Network's fully moderated kids' games area on its website, where users can upload their aliens to the online gallery. It will be rolled out across Europe.
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For further information:
Yinka Akindele, Senior Press Officer, 020 7693 1105, Yinka.akindele@turner.com
Notes to editors:
About Cartoon Network
SKY 601; Tiscali TV 312; Virgin TV 704. Also available on: Top Up TV Anytime; BT Vision; Sky Anytime; Virgin Central; Tiscali TV on-demand 310.
Cartoon Network is home to some of the funniest and most exciting new cartoons. It delivers the best range of kids' entertainment 24 hours a day with hit shows including Ben 10, Skatoony, Robotboy, Storm Hawks, Cramp Twins, Johnny Test,, Ed, Edd n Eddy and Foster's Home for Imaginary Friends. Cartoon Network can also be experienced through its multi-award winning website www.cartoonnetwork.co.uk, via games on digital cable and satellite, through VOD, and on mobiles. Since launching as a pan-European channel in 1993, Cartoon Network now has localised services throughout Europe, the Middle East and Africa where it is available in 14 languages and in over 46 million homes. Cartoon Network is operated by Turner Broadcasting System Europe, a Time Warner Company.
