Lego® secures major Cartoon Network sponsorship deal for 2009
Turner Media Innovations has created an integrated sponsorship package for the LEGO STAR WARS products supporting STAR WARS: THE CLONE WARS, the action-packed, weekly animated series airing in the U.K. on Cartoon Network from 14th February. LEGO STAR WARS will also sponsor the dedicated CLONE WARS area on cartoonnetwork.co.uk. To coincide with the key Easter Holiday period, an on-air call to action will drive viewers to a customised competition area hosted on a LEGO STAR WARS microsite.
Expected to reach more than 1 million boys aged 4-9, the STAR WARS: THE CLONE WARS animated series provides the perfect medium through which to target new and existing LEGO STAR WARS fans. Fun and engaging, this creative sponsorship package will include a series of animated idents running throughout the campaign designed to drive awareness of the new LEGO STAR WARS range and engagement with the brand.
"We have identified a unique opportunity to create an engaging and interactive on-air and online sponsorship campaign in conjunction with the creative team at Turner Media Innovations" states Tara Heath, LEGO STAR WARS Senior Brand Manager. "Driving an even stronger association between LEGO and the STAR WARS brand, the campaign utilises the unique LEGO assets to deliver an impactful and fun creative while communicating the new LEGO range."
Andrew Mallandaine, Client Services Director at Turner Media Innovations adds: "We're delighted to have secured LEGO STAR WARS as the exclusive sponsor of STAR WARS: THE CLONE WAR Son Cartoon Network. This is a remarkable series produced by Lucasfilm Animation and the campaign offers excellent brand association aimed at the product's target audience. Using LEGO assets, Turner Media Innovations conceived all 3D creative and scripts in-house, producing an exciting campaign for the new Star Wars range."
For further information about Turner Media Innovations please contact:
Yinka Akindele
Senior Press Officer
T: 020 7693 1105
E:Yinka.akindele@turner.com
For further information on the LEGO STAR WARS range please contact: Emma Arthur, LEGO Press Office, Norton & Company
Tel: 01608 812830 email:emma@nortonandco.com
STAR WARS, THE CLONE WARS and related properties, character names and vehicle names are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates.
© 2008 Lucasfilm Ltd. & TM. All rights reserved. All other trademarks and trade names are properties of their respective owners
