Ben10 And Top Trumps Team Up To Launch iPhone App
Turner Broadcasting and Winning Moves have teamed up to launch an iPhone app which unites the two brand powerhouses of Ben 10 and Top Trumps. Available to download today (Monday 1st February 2010), the Ben 10 Top Trumps iPhone app will be available via the Apple app store, priced £1.79.
http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=349321324&mt=8
Top Trumps is one of the world's best selling card games, and it is the first iPhone app released by the game's makers. Ben 10 is the global licensing phenomenon based on the smash hit Cartoon Network series, in which lead character Ben 10 uses his Omnitrix watch to turn into alien superheroes. Ben 10 Top Trumps already exists as a physical games pack and has sold over 600,000 units in the UK.
The app is developed by Acrossair, makers of the Nearest Tube and TVGuide.co.uk apps, and will include a pack of 30 character cards enabling users to play either against their phone, or a Bluetooth multiplayer version. In addition to Apple's app store, it can also be found in a dedicated Ben 10 room on iTunes: http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewRoom?fcId=316400883&id=26550&partnerId=2003
Joe Braman, Commercial Director EMEA, Turner CN Enterprises, DVD, Mobile & Digital says: "With a stable of strong license partner brands that Top Trumps could have chosen from to launch their first iPhone app, we're delighted that they chose to collaborate with the Ben 10 brand. Sales of the physical pack continue to go through the roof and it's the perfect format for mobile, making this an exciting next step in our existing partnership."
For more information visit: http://www.cartoonnetwork.co.uk/ben10toptrumps
- ENDS - For further information:
Yinka Akindele, Senior Press Officer, 020 7693 1105, yinka.akindele@turner.com
Notes to editors:
Top Trumps has sold over 50 million packs worldwide.
Turner Broadcasting previously released a Ben 10 MouthOff iPhone app in Q4 2009, which has received 43,000 downloads to date.
Turner additionally released a Ben 10 comic app in the run up to Christmas 2009.
Turner Media Innovations is the advertising and media consultancy part of Turner Entertainment representing Cartoon Network, CN Too, Boomerang, Cartoonito, TCM and Adult Swim. More information at www.turnermediainnovations.com
